The Growing Importance of Online Video Marketing

Advertising Age introduced the “Video Revolution” articles by presenting several statistics from Nielsen regarding the amount of time US consumers spend with various types of media on a monthly basis. The Nielsen statistics compared the time spent in Q4 of 2014 with Q4 of 2013, and the data provides clear evidence of how people’s viewing habits are changing. […]

Continue reading

How to Build a Successful Small Business Brand

Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Your small business doesn’t need to be a world-famous household name in order to have a strong brand. […]

Continue reading

Important Tips for Effective Logo Designing

The logo is the face of any brand — the very first impression — so its design is extremely important. When executed correctly, a logo is a powerful asset to your client’s brand. There are many options to consider – colors, font selection, images, size, shape, etc. In this post, we explain the five most important items […]

Continue reading